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Ask Datatech provides Survey Data Entry Services to help businesses manage and process the large volumes of survey data that they deal when meeting their marketing, customer, brand, and employee research objectives.

Which type of survey question will help you get the desired information? A multiple-choice question, a rating question, or an open-ended question? How you ask your respondents for certain information plays a huge role in the success of your survey.

Categorical or nominal survey questions are a perfect choice if you’re looking to get a simple, easy-to-analyze count, such as “85% of respondents said online surveys are fun” or “48% of men and 63% of women have taken a survey this year”.

Survey questions can use either a closed-ended or open-ended format to collect answers from individuals. And you can use them to gather feedback from a host of different audiences, including your customers, colleagues, prospects, friends, and family.

These questions can be answered with one word, like “yes” or “no” or can include a list of answer options that survey participants can choose from. The answers to this type of question are easy to analyse, as respondents can be segmented into the different answers they have given.

Here are the data management services we offer.
  • Multiple Choice Questions
  • Opinion Scale Questions
  • Likert Scale Questions
  • Rank Order Questions
  • Dichomotous Questions
  • Rating Questions
  • Slider Questions
  • Demographic and Firmographic Questions
  • Open-ended Questions
  • Dropdown Questions
  • Matrix Questions
  • Picture Choice Questions

Our Process Sets Us Apart

Multiple choice questions are the most popular survey question type. They allow your respondents to select one or more options from a list of answers that you define. They’re intuitive, easy to use in different ways, help produce easy-to-analyze data, and provide mutually exclusive choices. Because the answer options are fixed, your respondents have an easier survey-taking experience.

Matrix questions

If you want to ask a few questions in a row that have the same response options, matrix questions are your best option. A series of Likert scale questions or a series of rating scale questions can work well as a matrix question. Matrix questions can simplify a lot of content, but it’s important to use them carefully. Very large matrices, like the one below, can be confusing and difficult to take on mobile devices.

Demographic questions

Use demographic survey questions if you’re interested in gathering information about a respondent’s background or income level. When properly used, these types of questions in a questionnaire allow you to gain better insights on your target audience. Demographic questions are powerful tools to segment your audience based on who they are and what they do, allowing you to take an even deeper dive in on your data.

Ranking questions

A ranking question asks respondents to order answer choices by way of preference. This allows you to not only understand how respondents feel about each answer option, but it also helps you understand each one’s relative popularity.

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